파랑돌

연말에 김어준 총수를 프랑스 파리에서 만났다. 첫날은 지인의 빈집에서 신세를 졌다. 집엔 가구도 TV도 없었다. 휑한 바닥에 매트리스만 깔고 잤다. 추웠다. 무엇보다 영화 세트장 같은 현실이 도망자임을 여실히 느끼게 해주었다. 파리에서 총수와 함께 사는 동안은 이사의 연속이었다. ..

Enter the washing machine Now, whatever the movements in the relative prices of 'people' and 'things', the fall in the share of people working as domestic servants would not have been as dramatic as it has been in the rich countries over the last century, had there not been the supply of a host of household technologies, which I have represented by the washing machine. However ..

“The Only difference between a tax man and a taxidermist is that the taxidermist leaves the skin” - Mark Twain –

Adam Smith famously said: 'It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.' The market beautifully harnesses the energy of selfish individuals thinking only of themselves (and, at most, their families) to produce social harmony. Communism failed because it denied this human instinct..

Enter the washing machine Now, whatever the movements in the relative prices of 'people' and 'things', the fall in the share of people working as domestic servants would not have been as dramatic as it has been in the rich countries over the last century, had there not been the supply of a host of household technologies, which I have represented by the washing machine. However..

What they tell you The recent revolution in communications technologies, represented by the internet, has fundamentally changed the way in which the world works. It has led to the 'death of distance'. In the 'borderless world' thus created, old conventions about national economic interests and the role of national governments are invalid. This technological revolution defines ..

Karl Marx defends capitalism You have probably noticed that many company names in the English-speaking world come with the letter L - PLC, LLC, Ltd, etc. The letter L in these acronyms stands for 'limited', short for 'limited liability' - public limited company (PLC), limited liability company (LLC) or simply limited company (Ltd). Limited liability means that investors in the..

Shareholders may be the owners of corporations but, as the most mobile of the ‘stakeholders’, they often care the least about the long-term future of the company (unless they are so big that they cannot really their shares without seriously disrupting the business) Running the company for the shareholders often reduces its long-term growth potential 『by Ha-Joon Chang, Th..

Peter Drucker had it right when he wrote in The Effective Executive(HarperBusiness,1993): “The foundation of effective leadership is thinking through the organization’s mission, defining it and establishing it, clearly and visibly. The leader sets the goals, sets priorities, and sets and maintains the standards." 『Jack Trout, Big Brands Big Troubleds, p246, Published by ..

Marketing is a battle of perceptions, not products. When you enter a market, a far better strategy is "Differentiation” Why are you different from the other players in the category ? If you can define that difference in a meaningful way, you can escape the me-too trap. (How to do this is outlined in my book, Differentiate or Die[Wiley, 2000].